The Little Book of Marketing

We live in a world where marketing changes in the blink of an eye and where it’s important to keep abreast of new developments in order to stay ahead in the race. But how do we know what latest industry best practices are and who we can look to for guidance?

To help guide you through the world of data-driven marketing, we’ve assembled insights around six key areas that we believe are essential for building lasting customer relationships.

What’s inside?

• AUTOMATION: Marketing automation shame…
• INSIGHT: How to turn data into valuable customer insight
• DELIGHT: Why loyalty programs fail & 6 ways to fix them
• OPTIMISE: Who should get your best offers
• MEASURE: Are your performance metrics holding you back
• FUTURE: How AI is changing marketing

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