Digital Alchemy and SAS Institute have intensified our partnership in the last few months. As part of our partnership, we are delighted to present to our Customers and friends research that SAS has undertaken to illuminate the future.

You will find quotable stats, key point take-aways, etc., in “Customer Experience – now and in the future“. Some of the findings would be familiar for those of us in APAC (mobile devices have been important in our region for a long time). We are seeing a surge in financial apps. The interesting thing for me has been SAS’s work to incorporate chatbots in dashboards.

Although technology is a cornerstone of consumer experience, there is more value when it is coupled with a well-thought-out analytical process, understanding Consumer journeys and setting priorities. That is what the SAS/DA partnership is about.

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