DATE: 17 AUGUST, 2016

LOCATION: NEW ZEALAND

DA joined the Direct Marketing Conference to be inspired by the possibilities of Direct Marketing in today’s customer empowered, technology, enabled world. The conference examines the current state of direct marketing and innovations and technologies which are influencing, enabling and progressing it, giving marketers even richer opportunities to move past a “one-size-fits-all” to more customer centric direct marketing approaches.

Our CEO, Regan Yan, spoke about “Dynamic Decisioning” and gave great insight on how decisioning is at the heart of everything. Check out his presentation here:

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