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Digital Alchemy adds George & Matilda Eyecare (G&M) to its client list.

SYDNEY, Australia – Digital Alchemy (DA), a marketing service provider […]

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The subtle art of decluttering your inbox through Gmail

Did you know 20% of the world’s population are active […]

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What is a loyalty program anyway…?

Here is my simplistic definition…  “A loyalty program” is a […]

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Using behavioural tools to sell wine

Over the past couple of years at Digital Alchemy, we […]

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How ROI is making Marketing dumber

Twenty years ago, marketing was broadly regarded as the ‘Colouring […]

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Why loyalty programs fail & 6 ways to fix them

Loyalty programs are like bottoms these days, everyone has one. […]

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Sparking Marketing Cloud Joy with Marie Kondo

By now, Marie Kondo, the ubiquitous author and star of […]

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Meet an Alchemist: Natasha Chan, Business Development Manager

In addition to playing a key role in recruitment, Natasha […]

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Infographic: How to Make the Most Tasty Quattro Technology Special

It’s National Pizza Party Day! What better way to celebrate […]

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Meet an Alchemist: Nin Chawanin, Business Development Executive

Chawanin Sawaddikiattikul (nickname Nin) doesn’t only have the longest last […]

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Inspire customers to action with the Authority Principle

In 1984, celebrated author and psychologist Robert Cialdini published ‘The […]

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What marketers need to know about the Action Bias

In football, penalty shots are undoubtedly one of the most […]

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