Delivering a ‘wow’ customer experience with the Peak-End rule
Throughout our lives, each and every one of us will […]
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What’s next: 3 key MarTech trends to act on in 2019
With 2018 almost coming to its end, it’s time to […]
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Data Enrichment: How to Add Value to Existing Customer Data
In today’s competitive environment, customer data has the potential to […]
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When more is more: 4 ways the Mere Exposure Effect can boost conversions
Have you ever been trawling through a hotel booking website, […]
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How to Turn Your Data Into Gold With Machine Learning
We have never actually liked the term ‘Big Data’ at […]
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Why Marketers Use AI for Customer Targeting
Cast your mind back to the latest media article that […]
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Retail Reciprocity: Bricks to Clicks
At first glance, Home Hardware’s locations, might appear to be […]
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6 Ways to Increase Engagement With the Anchoring Bias
Imagine it’s 6.00pm and you’re on your way home after […]
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AI is Getting More Emotional: Adding Psychology to Marketing Automation
As any marketer worth his salt knows, AI and Machine […]
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Social Sharing: A Proven Way to Increase Customer Engagement
As the name suggests, ‘social sharing’ refers to the act […]
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How Priming Influences Consumer Behaviour
On a scale of 1-10, how conscious would you say […]
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Framing in marketing: back to basics
First defined by Israeli psychologists Daniel Kahneman and Amos Tversky […]
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Leveraging the ‘goal effect’: Loyalty Programs that work
While they’re not a new idea, loyalty programs are everywhere. […]
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“Aha, I knew it!”, 3 ways to use the confirmation bias in marketing
Suppose you have spent your entire life believing that motorcyclists […]
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The Sunk Cost Fallacy: A Marketing Opportunity
Have you ever gone to the cinema psyched up to […]
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Hurry up, limited time only! How to use the scarcity effect in marketing
I’m sure you can recall a time when you were […]
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Unravelling the myth of best day and time to send emails
It’s no secret that we marketers attempt to analyse every […]
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Avoiding “I’m Busy, Not Right Now” with Inbound Marketing for Insurance
Insurance marketers have been dealt a challenging hand. Unlike high […]
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3 reasons why you don’t get value out of your data & how to fix it.
It’s much easier to collect data than it is to […]
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Digital Alchemy wins gold at The Loyalty & Engagement Awards 2018
We are proud to announce that we have won a […]
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The Power of Loss Aversion in Marketing
Whether it’s losing money on the stock market, or seeing […]
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Are you suffering from marketer’s Multiple Customer Personality Disorder?
Are you certain you know who your customer is? Perhaps […]
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Cutting through the Blockchain-based loyalty programs hype
Recently there has been some exciting articles and press about […]
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AI won’t steal your marketing job, here’s why
There have been numerous studies that show that AI contrary […]
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